3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. Like a headline, the subject line of an email draws a recipient in. Bringing up a referral immediately personalizes your message and gives you some secondhand credibility. There are many important parts to an email outreach strategy to grab the attention of the writers you want to pitch. In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. 3 BONUS TIPS TO IMPROVE YOUR EMAIL SUBJECT LINES. With a CRM, you can put together templates for your most frequently used sales emails (such as cold outreach and follow-ups). Urgency and scarcity are two of the most popular triggers for encouraging readers to take action. It’s a win-win as you’re able to write more messages without having to rack your brain trying to craft the perfect subject line. A good rule of thumb is to limit the subject line to 10 words maximum. Either way, it never hurts to have options when it comes to the wide range of messages you have to send (think: prospecting emails, nurturing emails, follow-ups, etc). Great content is essential to creating a media pitch but this is not enough for a journalist to take notice. A journalist will open your email based on your subject line. Pay attention to me. This subject line forces your reader to do a double-take as they wonder what they did. By keeping your subject lines short, you have the best chance to grab that majority of readers who see your subject line on their mobile devices: Of course, it’s about more than mobile. Of course, tread lightly and use your best judgement with humor like this. Shorter subject lines are better, according to a majority of our respondents. After all, your ability to drive sales via email is tied directly to whether or not your emails get opened. Being able to quickly and effectively evoke interest and spur action in a variety of mediums (like an elevator pitch) is one of the most valuable skills you can have as a marketer. There’s a distinct art to pitching and my curriculum teaches makers how to woo shopkeepers via email, phone and in-person. Please read!”, “Heard these rumors about you?” can make the recipient open your cold email, but it isn’t your actual goal. This is so the journalist can get a sense of what information is being provided prior to opening the email in a short succinct headline. It is thought funny subject lines or those aiming to be personal are click bait emails, these emails are more likely to be sent to the trash than opened. Here you can highlight your reader’s accomplishments to warm them up for your pitch. This classic sales email subject line will kick off this list because of how simple and successful it is. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. Well, subject lines like “Urgent! This particular subject line also hypes up the freebie itself as it’s in all caps. It’s probably not much of a surprise that emails containing the word “free” see 10% more opens than those that don’t. For a week or two (depending on your emailing frequency), see which subject line … So, take a page out of Quuu’s book and start to split-test whether emojis can do the same for your sales pitch email. This subject line makes you seem relatable and makes light of the fact that you never got a reply. Braveen Kumar of Uberflip notes that humor is tied to higher engagement rates and interactions for B2B marketers. What’s the sole purpose of the subject line? Huge sale? Did I lose you? It introduces your name and company, and leaves plenty of space for the (equally strong) first sentence of the email to show up in the web browser or mobile preview. No matter what, they’ll naturally want to know. The simplest way to use this concept in your sales pitch emails is by focusing your subject line around a case study of a similar client. Why it works: A strong handshake makes a great first impression, and this email subject line extends a bold and assertive virtual handshake to your prospect. Are you putting on your best suit every time you hit send? We've learned a lot about what works by analyzing the data from tens of thousands of our own emails. If you choose this type of subject line though, know that you have to deliver what you’re promising. Takeaway: Make sure to genuinely reach out and offer value. Instead, you should understand the best practices of sales email subject lines and how you can realistically use them. It’s email marketing 101. Get the latest business tips delivered to your inbox. There’s no magic bullet; no one-size-fits-all approach. People read or trash emails based on what they need in the subject line at a glance. But, ultimately, like all things marketing related, you need to test works best for you (whether that’s through a/b split testing or another means). In this guide, we’ll share 164 best email subject line examples that will boost your email open rates. 1. I cannot overstate this. A great way to highlight your unique selling proposition and grab someone’s attention at the same time. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. (Either one you’ve created or from another source.) Don’t neglect the power of personalization. Numbers allow you to save valuable characters while also being easy to understand at a glance (think: “$5,000” versus “five thousand dollars”). This subject line manages to compliment your reader while also letting them know you’ve done your homework on them. Not only that, but it helps to have a variety of subject lines available at any given time. Focus on Your Subject Line. But how about some sales email subject lines that we’ve seen in the wild? Did you know that 47% of email recipients open email depending on the subject line whereas 69% of email recipients report email as spam based solely on the subject line? This situation might end up with your prospect, putting your emails in the SPAM box. By signing up, I agree to Copper’s privacy policy & terms of service. This situation might end up with your prospect, putting your emails in the SPAM box. 1. These 16 email subject line examples can help boost clicks and open rates on your next email marketing campaign. Therefore, the absolute best, all-purpose subject line is: I have your daughter. For more great tips visit our website www.cpcommunications.com.au. This meme-worthy subject line is ideal for introducing a pain point or problem in a playful way. Even in sales email subject lines you should not be going for the hard sell. This is why you need to spend time crafting the perfect subject line. Every subject line is a pitch. Neutral and to-the-point, this subject line is effective for both outreach or nurturing. But what we really wanted to hone in on was the use of emojis. But this subject line example from The Gym Group is pushing us to get back on track at the gym and visit them again for one reason: their sales pitch email is personalized. Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. Make it more exciting and relevant with words like“exclusive” or phrases like “just for you.” In asituation where your pitch email is actually a follow-up, making it clear thatthis is a follow-up is a perfect way to show that relevance. If you’ve reached out to someone multiple times, Rick-rolling someone with this playful subject can be a not-so-severe way to let them know you really want to get in touch. It is even more important, however, when it comes to succeeding in email marketing. Your subject line should be something that stands out from all the other stuff that fills up people’s inboxes. Not all of your sales emails are going to get opened the first time around. Photo by Austin Distel … Writing a catchy subject line to attract your prospects and adding vague content in the email body increases the email-open rate, but you might not get a reply. For you: ABT. It is versatile because you open with a quick introduction and go right into your pitch. Craft the Perfect Subject Line. (We’ll also highlight how you can put these headlines to use and speed up your email writing process.). Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist. Your email subject lines for sales should be contextual to the content in the email body. Which is why having a great subject line can make or break your pitch. Your story might have a great hook, but if journalists don’t even read the pitch, it won’t do you any good. Here are some examples of breakup email subject lines that your prospects won’t ignore: Get emotional in your subject line. Subject Line. Sparking someone’s curiosity ultimately encourages them to click through. Keep it brief Plus, they’re using previous behavior to build a crafty subject line that makes you feel like they understand you. You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit. There’s no magic bullet; no one-size-fits-all approach. Believe I’m not alone there. 55% told us that they prefer subject lines between six and 10 words. This humorous headline introduces a problem in a tone that makes you seem human and relatable. Traditionally, professional and sales-related emails tend to have longer subject lines, while personal emails to friends and colleagues tend to be short and more conversational. Try including a description of your startup's product in 80 characters or less with no jargon or b.s. Compliments are a great way to win clicks. Great subject lines are consise and descriptive and give reporters a preview of what’s inside. Below are 31 sales email subject lines, broken down and grouped into specific styles and why they work based on marketing research. Craft the Perfect Subject Line. Writing the best email subject line is tricky, especially if you are writing a cold email! To help you cut through the noise to get noticed by a journalist, your pitch subject line needs to be well thought out. Spending time on your email pitch’s subject line is crucial. The subject line addresses you by name, so you know the message is intended (and personalized) for you before you even open it. Mess it up and your email goes straight to their trash folder. You can change your cookie settings at any time. This will give you a clear indication if they will be interested in your pitch. “That’s how publicists pitch, so I assume, at first glance, that it’s a PR pitch and am less quick to open.” Ortiz suggested adding “from a freelancer” or some other quick note to your subject line. Here you make it seem like the clock is ticking. Perhaps you’re in ecommerce sales. To write a sales pitch email that sells, you need a subject line that captures attention and a message that motivates the reader to action. This open-ended subject line can go in a ton of different directions to drive clicks. Subject-line-only emails. Use your subject line to tell them that your pitch saves their time while communicating your pitch in an engaging, informative way. The coveted subject line is becoming more and more important—76% of writers open an email based on the subject line. I get these all the time, and I automatically delete without reading. I’ve found some formulas that work and have shared some of them previously via these emails. Email Subject Line Examples Because over half (56%) of brands who are using emojis in their subject lines reported higher open rates for their campaigns. It’s safe to assume that just about anyone you’re emailing is crazy busy. Play on the journalist’s interests Using EOM at the end of your subject line also works well. How can you make an email pitch less cold—when you barely know someone? Anything you can do to butter up your reader is a plus. Or maybe, you’ve only been introduced once at a conference? If you share an acquaintance with your prospect, be sure to put that person's name in your email subject line. You got the email open benchmark, and the above email subject line formulas and examples will no doubt help you to improve your open rates. What do the numbers say? When looking to send out a pitch it is imperative you conduct research to determine which journalists to contact. (Think: a new fundraising round, new role...), Food for thought: sales email subject lines containing numbers receive more opens and replies than messages without them. There are a lot of different ways to add the press release label to your email subject line, for example: Press release: title of the story. Here's how. Learn how to close your sales pitch by giving a simple call to action, harnessing the power of the P.S., and prepping for follow-ups. Shorter subject lines are better, according to a majority of our respondents. Change your cookie settings at any time open your emails in the email pitch less you. Can increase your click rates by 50 % you share an acquaintance with your trusts. 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