So how does that equate to the $38K I mentioned above? You can sell old magazines and newspapers to vintage and antique dealers, as well as private collectors. How to Sell $38K of Magazine Subscriptions in Just 10 Days, 1298 Main St. #A, PMB 4243 Windsor, CO 80550, How Email List Cleaning Can Make You More Money, A Publisher’s Guide to Inbound and Content Marketing, UTM Parameters – Get the Credit You Deserve from Advertisers, 5 Ways to Significantly Cut Subscription Renewal Costs, 8 Ways to Increase Digital Ad Revenue by 50% or More. There was a time when people would subscribe just to say they had a … One of the biggest archives we know is offered by Scientific American. I appreciate your reference to working with Apple/Newsstand. That means that they don’t have to re-sell these subscribers every year. ‍ Many publishers have built their stores on Sellfy to sell their magazines online. There are many others we do not buy, too many to list. Embedded videos To hear the full strategy,  read about how we manage Six Sigma marketing campaigns for our publishing partners. There are others but those three are accounting for the vast majority of magazine app buyers. While this campaign was off-the-charts successful, it’s not something that can be done more than a couple times per year. Introduction to Selling Subscriptions With WooCommerce There are many ways to make money online, including by selling products or services with WooCommerce . For instance, Mequoda publishing partner Biblical Archaeology Society (BAS) has digitized back issues of its current magazine, Biblical Archaeology Review, along with its retired titles, totaling over 7,000 articles spanning 40 years. There’s nothing quite as useful as having a good magazine to read when you are traveling, waiting for an appointment, or simply can’t sleep at night.. Once an email address is captured, the person is then presented with an opportunity to subscribe to the magazine. If you add up the cost that is clearly spelled out by offering each of these editions separately, you can create a value statement. The publisher’s pre-existing email list was larger than the new, lead-magnet-generated email list. Leave a comment with your thoughts. If you’re making even the smallest effort at online audience development, you’re … Thus, each auto-renew subscription is actually worth approximately $56 over the lifetime of the subscriber. Rank Name Circulation Founded Publisher 1 Weekly Shōnen Jump: 2,449,792 1968 Shueisha: 2 Weekly Shōnen Magazine: 1,145,027 1959 Kodansha: 3 CoroCoro Comic: 1,014,167 1977 Shogakukan: 4 Shūkan Bunshun: 680,296 Hi Dorian — Selling on a digital newsstand, whether Apple, Google or others, is selling an app, not a website. Please allow 1-2 weeks for your request to be processed. The readers will see the discount included in their purchase. Date: February 10 Sell digital access to your content on Issuu, as a subscription, single issues or eBooks. To hear the full strategy. Sell digital magazine subscriptions. Launch a high-frequency Six Sigma email marketing program focused on selling more magazine subscriptions. If you offer a premium video product, or downloadable books, those are all different products as well. Check Out Freebie Websites. Subscription forms embedded on every page within the website. Here is Apple’s page on how to do that: https://developer.apple.com/library/content/documentation/IDEs/Conceptual/AppDistributionGuide/SubmittingYourApp/SubmittingYourApp.html, FREE Webinar: 12 Ways to Grow Your Email List Thank you Marv. However, I’d like to share an example of one publication that recently sold over $38K of subscriptions in just 10 days – and the strategy used to do it. When you look at lifetime value, the magazine normally generated $5,620 in LTV revenue over a typical 10-day period. Possible tactics to increase your conversion rate includes: 1. This strategy works with paid circulation publications, ecommerce sites, or membership sites. There is no mystery that offering subscriptions for your digital … read about how we manage Six Sigma marketing campaigns for our publishing partners. I’ve build my Premiere issue, not released yet, in Apple’s iBook Author… (not optimum, but a familiar environment). Bundling that archive with the digital magazine (and leveraging decoy pricing) consistently delivers more sales and revenue than the digital magazine or the library alone. To explain simply, we did this through methodological email testing. This will help you sell digital magazines in the future because you’ll have the benefit of data to guide your decisions. Time: 1:00-2:30pm ET, “We have used the Mequoda System to create three successful membership programs that leverage our 227-year-old brand and the many books, calendars and issues we produce. Have any tips or tricks we should include in this list? How does that work? The magazine I worked with typically sells 10 subscriptions per day through various channels. Selling your magazine without a soft offer, like a free trial or a free incentive, is tough. Sometimes the newest and hottest ideas are just that – ideas. Over the past two decades, we’ve guided more than 300 niche publishers through the process of transforming themselves from legacy print publishers into multiplatform operations that often dominate their industry niche and generate operating margins that surpass those created by their legacy print business. However, during the campaign, that average jumped to 69 subscriptions per day … nearly 7x more. ", “We partnered with Mequoda to create two successful all-access membership programs that are completely independent of our legacy advertising driven business.”, “Even though we are a digital-only publisher, we’ve been able to adapt the Mequoda strategies to dramatically increase our revenues in less than 12 months.”, “Our all-access membership program includes our print edition, our amazing New England Travel Library, and our new PBS television series. Even established brands in the retail space are creating their own magazines – multiplatform publishing run backward, so to speak. So, generally we recommend starting with Apple, adding Amazon Kindle, and then adding Google Play. This is a common practice used as an incentive for readers to buy subscriptions instead of single issues of your magazine. I still don’t understand. While this approach is a significant amount of work, requiring active coordination between editorial and marketing, on-the-spot analytics, great copywriting, and interaction with fulfillment to manage the offers, we have seen it work and strongly recommend all publishers try it. For one client, we increased the number of magazine spotlights from the standard 2-3X per week to 5X per week and introduced editorially-driven creative to alternate between offer-driven creative. We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. If you’re making even the smallest effort at online audience development, you’re getting a sizable number of unique visitors to your website. Working with the publisher, we plan to do this type of campaign a couple times each year. But the right combination of ongoing email list development and focused, intense subscription campaigns is a powerful combination for any publication. Magazine Subscriptions Today's Deals Best Sellers Advanced Search Gift Ideas Manage Your Subscriptions Kindle Newsstand Magazines Help Prime Member Exclusive Magazine Offers Discounts, and special offers on best-selling magazines, exclusively for Prime members. When you publish your flipbook online and control the marketing initiative on your end, instead of relying on online marketplaces to boost your discoverability, then you will be able to retain 100% of your profits on sales. Here are some ways that magazines are sold online: Banner ads on the publisher’s web site—the more prominent the position, the better. Track device users. All Rights Reserved. They also spent $1,000 in Facebook/Instagram advertising targeting a specific demographic in their geographic area as well as re-targeting website visitors and Facebook page followers. To sell a specific magazine, you’ll need to research becoming an affiliate marketer for magazines. But the new names converted to paid magazine subscribers more than 3x better than pre-existing names. If you run a paid circulation magazine, you know that selling subscriptions online can be a challenge. Given your size you’re unlikely to have to worry much about “structuring” a deal with Apple. You should always identify those visitors who arrive on a mobile device, and deliver an ad with a digital subscription offer they can’t refuse. They make as much money in year-one subscription revenue as they spend on advertising. Their archive includes a couple hundred thousand articles dating back to the magazine’s first issue in August 1845 and including contributors such as Albert Einstein and Thomas Edison. I write and edit a vintage magazine – digital of course, although prints can be ordered via our current only publisher, Joomag. They also have an email/marketing automation system that is difficult to use at best. Ads on the publisher’s website drove 25%, with social media and Facebook/Instagram ads combining for the remaining 25%. increased the number of magazine spotlights from the standard 2-3X per week to 5X per week and introduced editorially-driven creative to alternate between offer-driven creative. Marv Lyons See the list below. Selling a magazine subscription is now possible Selling a magazine subscription is now possible Start selling and managing your magazine issues through subscriptions. Creating an Online Magazine Team That Turns Dusty Archives into Dollars, How to Start an Online Magazine With These Five Strategies, How to Transform Your Magazine Rate Card into a Multiplatform Rate Card and Grow Your Publishing Revenue. Re-target high-intent visitors. Align your product with a … How to Sell Magazines TNG is the current magazine wholesale supplier of Barnes & Noble, Inc. Start coordinating with your fulfillment team to create different offer types to include free trials and monthly price points billed quarterly or bi-monthly. However, even as they’ve become part of the norm, everyone is still trying to figure out subscription marketing and how to sell digital magazine apps and web magazines in this brave new world. Sell subscriptions for your publications Not only you can sell your publications on Flipsnack, but you can even make things easier for your readers and offer them a subscription. We saw a 70% increase in their NOPX (new orders per 10K email subscribers) from this program. Sellwire is a platform to sell digital goods online easily. This combination of a steep price discount and the urgency of a limited time helped contribute to the campaign’s success. And while few publishers have an archive as old and rich as SA’s, most legacy publishers have older content that their subscribers would love to access. It’s a numbers game: The more phone calls, the more people you speak to, creates a greater chance … To explain simply, we did this through methodological email testing. But why spend a ton of money on magazine subscriptions when you can get magazines (and books!) If you have always dreamed about having your own magazine, then there’s no better time to start than now! So here are 8 strategies we’ve compiled for selling digital magazine apps and web magazines, and as always, we welcome your ideas in the comments below. To recap, paying attention to the following points will help you sell subscriptions to millennials and gain an important competitive advantage. Learn the secrets behind today's most rapidly growing niche publishers. How to Sell Magazine Subscriptions There are two basic business models for publishing: Controlled circulation – magazines are sent only to subscribers who meet certain criteria, often for free, established to meet an advertising strategy. The publisher’s website isn’t geared at all to drive subscriptions. It’s critical to note that this campaign was part of a larger audience development strategy that we’ve been working on for a while. Start thinking about new ways you can begin subscription offer testing and how you’re going to leverage your editorial team and their expertise to craft intriguing copy specific to what the consumer will find in the current or archived issue of the magazine you’re promoting. We’ve seen hard offers work with low introductory prices, but at full price, selling these alone can be a hard way to make a living. 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Download a FREE copy of How to Develop a Multiplatform Magazine Business Plan, and discover how large your magazine business could become and how much of an investment will be required to build your business to maturity. There’s gold in them thar archives! A Huge Boost in Paid Magazine Subscriptions. BAS, by the way, combines Best Practice 2 with Best Practice 3 for a profitable two-fer! It’s actually a relatively modest, regional lifestyle publication and a member of CRMA (City and Regional Magazine Association). We may have been founded in 1935, but our current strategy is fully multiplatform and digital.”, “We leveraged the Mequoda System and software to create two new capstone membership programs that have reignited our revenue growth.”, © 2021 Mequoda Systems, LLC • 101 FEDERAL STREET, SUITE 1900 • BOSTON, MA 02110 • (617) 217-2559 & (866) 713-1005. Look at the data and you can clearly see the day the campaign started and ended. It takes work, patience, the right tactics, close monitoring, and perhaps some system changes. These are personal messages from me and I do not rent or sell this list. While some purchasers prefer to buy in bulk, you may also be able to sell individual magazines, especially if they are rare. Digital revenue strategies for publishers. What about you? Offer to sell the magazine at the register on consignment, where part of your sales go back to the store in return for the counter space. Sell Magazine Subscriptions for Businesses Do you have a favorite magazine? Look at the data and you can clearly see the day the campaign started and ended. We are only a small magazine and wondered if Apple are basically going to laugh… help? I need more clarity as to how to structure that deal…Would also want to publish to other platforms, Nook, Kindle, etc. If you are interested in selling your magazine on Barnes & Noble Newsstands, click here to visit TNG's website. > We currently source our print magazine subscription titles from Synapse Group, Inc. We encourage you to contact Synapse to learn more about selling subscriptions to your title on Amazon.com by emailing [eflamme@synapsemail.com]. The whole process is pretty well defined, from contrast terms to what you need to do. Because Apple’s primary interest is selling iPads, and as long as your subscription website isn’t a competitor retail site, the company is happy. However, a small company, it is a bit daunting, and none of us here are tech savvy. It can even be adapted for controlled circulation publications with some modifications. They’ll add more evergreen lead magnets and will continue to promote them via Facebook and Instagram. Learn more about how we can help you apply these strategies to your publishing business by scheduling a FREE consultation today. Sell digital magazine subscriptions & issues. When you take into account auto-renew lifetime value, the publisher actually makes money while building their email list. How do i make my company’s magazine available on Apple newsstand? Start coordinating with your fulfillment team to create different offer types to include free trials and monthly price points billed quarterly or bi-monthly. Why Floaters make such an impact on selling magazine subscriptions Unlike traditional direct mail, where the user experience is more linear, every page on your website is a potential landing page. We’re also testing the response rate of other programmatic networks like Google, Taboola, and Bing. That overwhelming value proposition helps you sell not only your magazine, but your whole product line for a higher price than the customer would have spent for a single subscription. Today, it’s a given that print publishers have some version of a digital edition of their magazine, either through an app, a web edition or through online access to paywalled daily news content. Lesson #1: Avoid Most Payment Processors. Best-selling print magazines See more Previous page. For more, read How to Use Six Sigma for Subscription Offer Testing. By creating an all-access bundle, you can add up the individual value of each item and tell prospective customers the full price of what’s included, and how much they’d save by purchasing the discounted all-access pass. Do I still need to pay the $575 publishing fee and the $99 developer fee? It’s incredible to look back just 6 or 7 years ago when digital magazines were still something of a novelty. 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