From which an, extending the research ‘imperatives’ identified by Johnston (1994), to introduce the, This diagram illustrates Johnston’s view, focus on internal efficiency into what he calls the ‘strategic imperative’, concerning, only focused on partial integration between OM, Marketing and Human Resources, management paradigm shifts connected to services, particularly. Market trends are affecting business transformation in many industries and in many countries. p> Banking without boundaries will grow in the future, most of this because of digital business transformation.