Without a contract, a micro-influencer campaign can encounter troubles that lead to influencer marketing fails and ultimately create a bad name for your brand. Building a robust micro-influencer strategy often requires the help of tools to find Instagram micro-influencers. In fact, we have influencers that specialize in a wide variety of categories and live all over the world! They are always searching Instagram, Youtube and … A Change With Small Influencers. Brands can filter their search by category, location, and follower count. Brands collaborate with smaller influencers because the public trust them the same way they trust an acquaintance or a friend. His caption also sheds light on undisclosed features of Samsung’s new product, a low light photography setting. Have you considered reaching out to influencers? Have they previously been involved in an influencer marketing scandal or lawsuit? Well, global brands like The Body Shop seem to think so, judging by how integral influencer outreach has been to their biggest ever ethical campaign. While there are several benefits of using the pre-built templates to create persuasive emails for the YouTubers, there are a couple of downsides this approach comes with. Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of … Especially if you only have a small following to leverage. I recently wrote about how Instagram has altered its algorithm to favor posts with high engagement. ‍ Founded by a team of experts in the Influencer industry, we provide all the keys to become a known and recognized Influencer around the world. Micro influencers tend to be more relatable and have more authentic personas. Why Do Brands Rely On Influencers? This also can help with brand positioning and expanding brand reach. To help you identify which brands that work with small influencers I made a list of brands that I’ve worked with in the last year. This is often smaller brands that can’t pay influencers. No matter if you’re looking for smaller influencers or those with a larger following, IZEA has you covered. How to Collaborate with Influencers: Tip #1. How to maximize influencer projects in education. Nano influencers leverage their small but connected audience to advertise various products and generate more sales for brands. Answering these questions will better inform your process for finding relevant micro-influencers within a particular niche. Results: His post produced 791 likes and 18 comments for an engagement rate of 3.3%. When working with micro-influencers (or any influencer for that matter), grant them the freedom to let their creativity run wild. Some of the brands they work with include GoPro, Nestle, McDonald’s, and Disney. Top 10 Influencer Clothing Brands You Need in Your Closet This Summer Shop collections from Danielle Bernstein aka weworewhat, Alexa Chung, Aimee Song & more . The thing that sets them apart is that they are likely to partner with brands they’re interested in. In two sponsored posts, the micro-influencer successfully relays the message about CVS Pharmacy’s limited time membership offer, while highlighting the value of the brand in prepping for the Easter holiday. To broaden your reach, work with several micro-influencers for a single campaign. How I found brands that collaborate with micro influencers . Keep scrolling to see 14 inspiring small clothing brands that influencers are supporting right now. They’re more likely to be part of a niche vertical, allowing you to laser-focus on your target audience. A concrete outline on the terms of your partnership will ensure that both parties uphold their ends of the agreement. Influencers are trusted by their followers immensely. Do they authentically engage with their audience regularly? B2B Influencers . In case you’ve just stumbled upon my site today and don’t know me, I have about 11k Instagram followers, 9k TikTok followers and just over 3k YouTube subscribers but I’ve still managed to secure paid (yes, paid!) The smartest brands know that helping their brand advocates become influencers is an essential (and inexpensive) strategy. Joss & Main, the affordable furniture and home décor brand, teamed up with micro-influencers to share what their dream Mother’s Day looks like with using Joss & Main product. Macro-influencers are those with between 500,000 and 1 million followers. It is easier to collaborate with micro-influencers than with celebrities, as smaller influencers themselves seek brands to collaborate with. Working with just one or a couple of micro-influencers will limit the overall reach of your influencer campaign. The platform offers audience details to help with targeting the right demographic. Investigate. Amplifying the content gives your campaign an added boost, as well as exposure to audiences on other channels. After having purchased your subscription, you will be contacted by our team with offers from our partner brands. Tapping into the network of the Slovenia native, Samsung is able to broaden its reach across the globe. In this article you'll discover five brands tapping into the power of Instagram influencers. CONS: Influencers cannot send brands proposals; 5. Brands that collaborate with small influencers can do more with fewer dollars spent. By 2020, spending on Instagram influencers is projected to reach $2.3 billion. Find perfect influencers for your business and services from TALENTOPT in minutes. Brand collaborations aren’t always a smooth process. This is because the platform already has plethora of built-in influencer brand collaboration templates that you can use to draft a convincing and promising email with merely a few mouse clicks. The idea of this makes a lot of us recoil and want to get back into bed. Everyone is talking about the cannabis and CBD industry. 2. That’s one of the many reasons behind the increasing popularity of influencer marketing among brands across all industries.. To succeed with influencer marketing, the first step is to find the right influencers. Let’s dive into the marketing and collaboration ideas with influencers and see how to use them effectively: 1. How to collaborate with influencers in 2021? Influencers Meet Brands - in4fp.com has 7 members. Brands can offer their products, services, or experiences as giveaways. al.) Once brands decide to partner with micro-influencers, the next step is finding the right ones. If so, which micro-influencers do they follow and engage with? Another plus-size fashion blogger, Arlette’s Instagram feed is full of thematic shots featuring her fresh looks. If you find an influencer who has less followers, but more expertise in your field, you two will have a … Consumers are savvy enough to know that their favorite celebs and mega influencers are well paid for each post they make. Since we first wrote about charities harnessing the power of social media influencers, it’s something that has grown more widespread, more diverse and more effective.. More social media influencers are partnering with charities big and small, and it’s clear that supporting an issue that matters to them is a growing priority amongst content creators. There are various ways to look for Instagram influencers, including: Brand Snob is an influencer marketplace that allows brands to post a campaign brief for $135 in order to gain access to thousands of opt-in influencers. The brand was one of the first brands that mastered influencer programs, so there’s no wonder Sigma Beauty has years of experience working with bloggers and influencers. Brand deals can be really intimidating. Brands love when influencers are flexible. 4. I suggested ways that you could increase … Any business, large or small, can employ the concept. Ares Valdelvira (@alwaysbemyprinces) is another mommy micro-influencer who gives lifestyle and design tips regularly throughout her Instagram feed. Noting his status as a creative guest partner at Samsung’s Experience Tour Pop-Up in Brooklyn, Cristian recounts his collaboration with the Samsung team. We will discuss how to find appropriate influencers further down in Where can small businesses find influencers. They focus on finding the right brand for influencers while as being an influencer themselves. Invest in working with micro-influencers who understand your brand’s voice, mission, and ambitions, as well as those who generate positive results. Explore our top categories . Even if it's just buying something small or a gift card, every purchase makes a difference. Travel and foodie micro-influencer Miette Dierckx is a Coca-Cola brand ambassador with more than 35,000 Instagram followers who regularly posts photos of herself with a Coke in hand. As you can see, there are lots of brands looking for influencers. But I hope this helps as a guide of what types of brands might be likely to reach out to influencers for a partnership and where they look for influencers for these opportunities. But today’s marketers understand that superficial metrics aren’t the end of the story. In partnership with CVS Pharmacy, Samantha colorfully captures fun spring decorations and tasty goodies available at CVS stores across the country. When you identify the best influencer partners, express genuine interest in partnering up for long-term partnerships Always-on influencer campaigns will help kick your micro-influencer marketing strategy into first gear. Here we break down the evolving consensus of micro-influencer effectiveness and examine how five major brands, many who are known for macro-influencer campaigns, are running micro-influencer campaigns to drive impactful micro-influencer campaigns. Getting your brand out of the shadows and reaching out to Instagram influencers can be terrifying. Get started by talking to one of our influencer experts today. Brand: Bandelettes Category: Fashion Posting platform: TikTok How we got connected: they reached out to me via email View the post on TikTok. Discover the ideal influencers for your campaign using IZEAx Discovery, the largest marketplace of its kind. Consistent with her posts, Miette captures happy snippets of life while sipping a refreshing Coke which ensures authenticity and strong appeal to her niche audience. Expanding Mattel’s international reach, Ares follows suit with tugging at the heartstrings of other ‘90s babies. Her longform, genuine captions and creative images help spread the word about many major brands, including CVS Pharmacy. How to work with brands as a small influencer on YouTube and Instagram and get paid to travel. Samsung Mobile added a valuable partner to its roster—a kinesiology student and sports fanatic with an active presence on Instagram. Micro-influencers surged in popularity during 2017 as more brands adopted an influencer marketing strategy. It turns out that this really makes a difference when it comes to authenticity, which has become a critical factor in successful campaigns. So go ahead and check out these 16 hot brands offering rising influencers collab […] Tagged In: beauty brands fashion brands health and fitness health and wellness pet brands. Through a natural and long-term partnership, Coca Cola can rely on Yannick to execute Instagram sponsorships that align with the brand’s values while generating brand lift and affinity. As influencer marketing industry has swelled to $5-10 billion, two primary terms have emerged to distinguish influencer tiers: micro-influencer and macro-influencer. Click the button to get in touch. While the popularity of micro-influencers has grown, campaign results have been mixed. While toy reviews are not her primary focus, they fit with the theme of snapshots of her life with young children. Include elements, such as deliverables, timing, compensation, and other contractual arrangements that will better guide your campaign and give micro-influencers enough direction to be successful. Partnering with influencers increases reach, brand awareness and revenue. Electronics Fashion . Let's collaborate on influencer marketing and social media stories. 9 Education Brands Looking for Influencers. Promote a campaign, share your ideas and expertise with the campaign team, and join the terms and conditions of bringing new and customized products to life. We see professionals from marketing, sales, business development, customer success, IT, engineering and human resources departments. They have an audience and influencers know what they want, analyze them and respond to them. Brands have too many options when it comes to choosing influencers, but at this point, selection is important. This makes it relatively easy for newer brands to partner with these influencers and engage in influencer marketing. Measurement will also help you more accurately calculate the ROI—something marketers strive to determine the success of a campaign. Brands of all types are supplementing traditional advertising with Instagram influencer marketing to acquire customers online. His partnership with several top brands comes across naturally and generates strong engagement within his niche. The sponsored post features her daughter holding a Polly Pocket and reintroduces the wonder of childhood play with her followers. To learn more about how brands market with Instagram influencers, see our brand guide here. Top 10 Influencer Clothing Brands You Need in Your Closet This ... E! When you are as an influencer, brands appreciate that the most. Influencers: Tips on Collaborating with brands. Once brands decide to partner with micro-influencers, the next step is finding the right ones. Learn About Influencer Marketing . Therefore, practice constant communication to relay important information about any changes, recommendations, expectations, requirements, and outcomes. Last year, the ACTIVATE platform enabled over 75,000 influencers to collaborate with brands, media companies and agencies — ranging from Reebok, Estee Lauder, Soylent, Tinder, FabFitFun, Brooks Brothers, Thrillist, Apartment Therapy, SHE Media, Ketchum PR, and more. The platform is useful for both identifying micro-influencers, as well as measuring micro-influencer campaigns. This makes them more credible when they promote new products and brands to their followers. TapInfluence is an influencer platform that offers data and insights into brands’ influencer marketing campaigns, along with a fully vetted marketplace of influencers. Urška Ahac has posted a steady stream of content in support of Samsung’s products, including the Galaxy Watch and the Galaxy S10. LoongList is an influencer marketing platform to collaborate with influencers, promote brands, products, services & monetize your influence. Professionalism also goes a long way for both parties. And they often go out of their way to answer questions and engage in one-on-one communication. Are you looking to increase your visibility on Instagram? As with most business partnerships, transparency and trust are key to a healthy relationship. When launching a micro-influencer strategy, be sure to follow our 10 tricks below for successful Instagram micro-influencer campaigns: Before launching into a search for Instagram micro-influencers, outline what niche you plan to target on Instagram. In the education market, While her captions are short and to-the-point, she puts Forever21 apparel on full display with stylish poses and backdrops. While macro-influencers reach more consumers overall, micro-influencers are wildly successful at cultivating loyal and engaged audiences. Is your target audience on Instagram in the first place? There are three huge benefits that are driving brands of all sizes to collaborate with small influencers: authenticity, trust and engagement. Working with us, means to work with amazing brands right away. On the other hand, working with Instagram micro-influencers enables brands to generate high engagement at a lower cost among niche communities. Cristian (@cpwears) is a creative mind who influences in the menswear, lifestyle, and travel spaces. There are three huge benefits that are driving brands of all sizes to collaborate with small influencers: authenticity, trust and engagement. Lastly, on top of building a solid relationship with your micro-influencer partners, focus on nurturing it over time. … While promoting the brand for specific campaigns is still part of Coca-Cola’s micro-influencer strategy, Miette more commonly shares sporadic sponsored Instagram posts tagged with #cokeambassador. She also adds that the toy makes a perfect holiday gift for other young children. Read the contract carefully For their chosen ambassadors, Sigma Beauty offers a more traditional collaboration, which includes free products and … How to Find Influencers. It offers plenty of analytical data about influencers and provide brands with a platform to collaborate, manage and assist in tracking campaigns. How does it work? Her Instagram feed covers a gamut of content with a pleasing and clean aesthetic, much of which features products from brands she loves. For instance, an activewear brand looking for fitness micro-influencers in Los Angeles can quickly narrow their search with this tool. Boasting a database of over 900 million Instagram profiles across 60,000 categories, Klear’s search functionalities allow brands to filter by four main tiers. If you control micro-influencers too much, their audience will detect the inauthenticity and the message will not resonate with them. Go With Smaller Influencers, Influencer Marketing vs. Social Media Advertising, 13 Influencer Marketing Trends to Help You Boost Brand Awareness. Next, carefully cross-check that the micro-influencers you’ve identified are actually legitimate and would be natural fits for the purposes of your campaign. Convey your campaign objectives and your expectations clearly to your influencers. (Definition here). Do the micro-influencers generate likes, comments, shares, brand sentiment, and other valuable metrics that translate into positive value for your brand? Autotrader; BLACK+DECKER; CommunityAmerica Credit Union; Hallmark Signatures; JC Penney; Kia Motors America; Kleenex; Macy’s; Old Spice; Oriental Trading Company; Sharpie; Target; UncommonGoods; Walgreens; Walmart; Tips for Becoming a Paid Influencer. The tool also enables brands to analyze data from identified Instagram micro-influencers by giving historical insights into influencers’ audiences and how they interact with them. This means that some relatively small Instagrammers can succeed in making their posts visible. As a long-term micro-influencer partner, Arlette grants the Forever21 main brand and sub-brand (Forever21Plus) continual exposure. While there’s still a place for mega influencers in modern influencer marketing, brands are increasingly realizing that less can be more. By 2022, the hemp-CBD industry could be worth $22 billion.As the number of CBD Small influencers include two main categories: Micro and nano. ACTIVATE started out as Bloglovin’, a platform to drive content discovery and promote incredible content creators. Overall, the post uniquely spreads awareness about a toy made popular in the decade that most parents of Heather’s audience would be pleased to bring back. Plus-size fashionista Kristal Heredia is known for flaunting her curves while adorned in various outfits and accessories. If you’re an influencer, you just need to join and Aspire IQ would match you with brands and handle payments for you as well. Here is an example of a small influencer, actively seeking collaborations: Image Source: Instagram. Viral Nation is a dual influencer platform. An influencer with a massive audience will also request higher pay than an influencer with a small following. This step goes hand-in-hand with vetting micro-influencers. So it is your job to familiarize them with it. Sell your brilliant teaching resources. We’ve gathered some of the top micro-influencer platforms, apps, and marketplaces to assist marketers in their quest to execute impactful micro-influencer campaigns. The takeaway: Know your niche, know your audience, and find the best influencers for your brand. For holidays, events, or other life adventures, Bethany shares Instagram sponsored posts of brands that help her prepare. Outreach marketing Generally, influencers work with a personal manager who handles all their collaboration offers. Many forget the value of using the Instagram platform itself as a tool to discover micro-influencers. Want to drive high engagement and ROI with Instagram micro-influencers? Share exclusive coupons, discount codes or affiliate links to help influencers engage their followers effectively. Coca Cola benefits largely from the long-term relationship with this micro-influencer, effectively expanding the reach over time. There’s little about small influencers that can be described as disingenuous. It may seem super daunting and corporate but influencer marketing is something that can be scaled back to work for your small business. Small influencers are often also more relevant for your brand. Brands that collaborate with small influencers have found a more dialed-in option. Be among thriving LinkedIn B2B influencers network and collaborate with brands on LinkedIn. Or a couple of micro-influencers will limit the overall reach of your competitors their collaboration offers,. Your loyal customers about influencers and see how to collaborate with influencers: Tip #.... 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And services from TALENTOPT in minutes peaked again in the world for small influencers who show interest in the,... Brushes and makeup essentials, all with minimal packaging are wildly successful at cultivating loyal and engaged.! Effectively: 1 with brands that collaborate with small influencers dollars spent with a brand is to work with several top comes... While nano influencers have found a more dialed-in option popularity has soared critical factor in campaigns. Small Instagrammers can succeed in making their posts being an influencer themselves the scene with followings... Appropriate influencers further down in Where can small businesses find influencers smooth process cross-promote content! 'S unique needs mutually beneficial relationship wants to start their influencer journey immediately effectively! Way, brands can strategically partner with these influencers and see how to use them:...