Acids have really grown in popularity recently. What’s your personal skincare regime like? We use cookies to give you the best experience on our site. I think we have a really exciting 2019. So we’re just supporting by nourishing the skin and feeding it what it can recognise, process and benefit from without these other ingredients that are there to, in my opinion, just market the product. From Jennie's curtain bangs to dark maroon lips, here are the K-beauty trends we're sure to stay in 2021. I think they’re demonised in the industry. It’s authentic from the start, and it’s almost like you don’t have to have a strategy. There's nothing like a host of new arrivals joining the {Drunk Elephant} herd to kick 2021 off in style!Discover a quartet of must-see skin care releases, including the eagerly anticipated (understatement of the year!) Maybe they don’t think it’s necessary, but my personal experience is that my skin behaves completely differently when I’ve avoided these six ingredients. The Suspicous 6 that I avoid are not scary ingredients; some of them are clean. It’s easy to use, not intimidating, it’s gentle, effective and just gorgeous. Drunk Elephant officially launched in 2014 on the premise that “a product is only as good as its worst ingredient,” sparking a whole new category of skincare that creator Tiffany Masterson coined clean-clinical. It’s just a nonstop all day. It’s a perfect fit into the line and it’s made with these gorgeous ingredients like apricot, jojoba, marula – all bioidentical oils – ceramides, peptides and I just threw a bunch of stuff in there. I always wanted children growing up, and it’s the best thing that’s ever happened to me. Do you have any tips on how to use them? We sat down with Masterson while she was here for the launch of Drunk Elephant in Sephora Singapore and chatted about her brand, skincare misconceptions and how to get skin as flawless as hers. I love what I do so much because it doesn’t feel like a job. Could you tell us more about that? And put that on, and my Umbra sunscreen and that’s it. They work very well together. Acids are so important because they help get rid of dead skin cell build up which causes skin to be dull and causes breakouts, clogging, and is just yucky. Before I started Drunk Elephant I would use expensive dermatologists' brands as well as all natural products, and my skin was enflamed. Note I will link to every product directly to avoid confusion. Lactic acid is derived of milk and it dissolves the surface, it sits on top of the skin, It’s hydrating not as effective as glycolic because it doesn’t penetrate your skin. It’s one of those things that you wake up for and you get out of bed for. Best Chemical Peel: Drunk Elephant T.L.C. To give you a clue, here are other Sukari babyfacial’s key ingredients: gram pea flour, matcha, milk, apple, pumpkin, pomegranate, and cactus extracts. 6 ingredients to avoid if you're pregnant 1/ Retinoids ( Retinol, and some acne medications such as Roaccutane) 'These should be avoided during pregnancy,' says Dr Mahato. The name of the company stems from the myth that elephants love to eat the fallen fruit from Marula trees: […] He’s just so full of common sense, but also so clear on values. If you’re interested in trying out Drunk Elephant products but don’t want to take the plunge and buy the entire line…I get it. Tiffany Masterson built the brand Drunk Elephant based on the six ingredients that she found interfered with skin. It’s a crowded place out there in the world, and it’s easy to look around what’s already worked and play off something else. One, the products work – in my opinion, they work. It was kind of a bummer, maybe they’ll change their mind type thing – and they did. Masterson: One highlight, and it’s every day, are when I get letters and DM’s and emails from people who have believed they’ve had a certain kind of issue with their skin – sometimes 20-plus years – and they’ve tried Drunk Elephant and then they realize that they have great skin. I just try to make sure that I have moments with each family member that are quality. It’s like I’m dreaming or something, and it just honors me every time. Drunk Elephant is available now at Sephora stores and Use it exclusively for 4 weeks and see how your skin responds. I used to have rosacea. And, it’s exciting. Like easing gluten or caffeine back in. • What is your favorite book? I know a lot of people who don’t, and I think there can’t be much worse than waking up and having to do something you don’t love. I started studying products and studying the roles of ingredients, trying to get to the root of why people’s skin acted the way it acted and responded. But I quickly figured out "clean" in the beauty world means it's safe if it gets in your bloodstream; safe to use. If I need to cook dinner, I’ll cook dinner and sit back down; if I need to drive somebody somewhere, I’ll go do that; and a lot of times I’ll take conference calls while I’m exercising. "Acids have grown in popularity because they work and they’re great, but it’s so important to make sure they’re formulated well and at the right pH level so that your skin can respond to them and not become irritated and sensitised". "People often mistake sensitised skin for sensitive. The brand really comes from one place and I think when you’re cohesive and have a strong brand like that, it works. But then there are other ingredients that are proven toxic. Skin behaviours are acne prone, sensitised – which many people think is sensitive – combination, oily, dry, these are skin behaviours that are induced by ingredients we’re using. Sensitised skin is a behaviour induced by ingredients over time; skin doesn’t act that way on its own.". We launched the six, and it took a long time, and it was a lot of trial and error, but I’m so clear and convicted in the philosophy that I just never really had any doubt that it would work. It’s all about feeding the skin ingredients that it can recognise and process and use. Using A-Passioni like a booster to avoid full blown sensitization and/or irritation is a total must. And in fact in many cases, and in my case, it hurt my skin. I don’t really have much of a break, and I don’t really want one. I was trying to avoid these six ingredients that were out there in kind of everything. Drunk Elephant was established when founder Tiffany Masterson identified six irritating ingredients (dubbed the “Suspicious 6”) that she sought to eliminate from her skincare, including essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes and SLS (sodium laureate sulphate). I don’t go into the office right now. It’s the form that is active immediately when it hits your skin. Get rid of anything that is irritating, sensitizing, disruptive, or inflammatory, and replace it with smart, biocompatible ingredients the skin recognizes and embraces. Off-Beat: The Vacheron Constantin Égérie Self-Winding Watch is Quirky yet Wearable, Shygirl, The Breakout London Electro-rap Sensation Who Is Anything But Shy, Going On Holiday? Masterson: Through that whole process of being interested in that and the function of skin itself – reading about how it functions best and what it needs to function – I met with my brother-in-law, who was the investor behind the bar that I was selling. Skin should not be dirty in the morning if you’ve cleaned it well at night and used products that are absorbable. You've emphasised on the difference between skin types and skin behavious. Tiffany Masterson, the founder of buzzy skin-care brand Drunk Elephant, never wanted to be an entrepreneur. That’s sensitised skin; reactive skin. I love that product. That’s what I’ve done this whole time, and I think that’s the brand so unique. You don't need a lot because it’s a 1.0% retinol. It’s life-changing for them, and that’s how they put it. I really try to follow my gut, I launch products based on what I feel the line needs and using the line myself, and inspiration comes to me in daily life about what to launch next. Is Drunk Elephant safe? But that doesn’t help our skin. On top of the scaremongering about certain ingredients to avoid, the constant introduction of new "It" ingredients makes it all quite intimidating – so much so that looking up any new skincare information online often leaves us with more questions than answers. Drunk Elephant is clean, but in our opinion, “clean” is not nearly enough when it comes to caring for skin and hair. The removal of them would allow your skin to do what it knows how to do. I don’t have a start and stop. Drunk Elephant believes that these six ubiquitous ingredients are at the root of almost every skin issue and when entirely removed from one’s routine, skin can reset and return to a healthy, balanced state. Sukari Babyfacial 25% AHA + 2% BHA Mask. I don’t care what it is, just stop using it. That woke up this passion in me for ingredients – I already had it, because I had it with food and with my diet and the way I ate – but I got super interested when I started selling this bar cleanser. That’s been my experience with my consumer and that’s what’s worked. Traveling is very, very jam-packed for me; we have no breaks at all. Fresh off his role in the hit Netflix series "The Queen's Gambit," Thomas Brodie-Sangster stars in the new Celine Homme campaign titled "Portrait of an Actor.". I couldn’t find a brand that didn’t contain at least one of them, and I really believed, and was super convicted, that these six ingredients were at the root of people’s skin issues. It’s super simple. People are scared to use them together, people are scared of retinol in general. I’m really very connected with my skin. One really good way is to take one of the cleansers and the Virgin Marula Luxury Facial Oil because it’s so versatile. And it’s the most effective and it can actually promote collagen production. I have a lot of work to do, I’m very busy, and I do travel a lot and I’m gone, and I think that (time) feels right to me because I don’t feel like I’m missing out on what my family’s doing, and I just really try to have those moments with everybody. It just kind of does what it does and I don’t have any issue with it anymore. Especially now, in the age of clean beauty, where there's so much to consider when deciding what we allow our skin to absorb. Check out the savoir-faire of this true handcrafted work. I was kind of trying to find ways to start a little business here and there, and the businesses I tried to start were hilarious. After developing a personal interest in product formulation and the science behind skincare and clear skin, Masterson built the brand Drunk Elephant based on the six ingredients that she found interfered with skin. But people often mistake their sensitised skin for sensitive. One is a guy I used to work for before I got married at a little software company, and he’s just a really smart entrepreneur and his values are so clear and strong. I think my favorite thing about my job is that I love my job. It’s about getting in touch with your skin and letting it do what it’s supposed to do; what it already knows how to do. Q: What advice would you give to someone who wants to follow in your footsteps? Tiffany Masterson: I was a stay-at-home mom, and my youngest was around 6 or 7 at the time. I did that for a year, really learned about the products a little more and tweaked a few of them, tweaked some packaging, and then went to Cosmoprof in 2014, and that’s where I met Sephora. That sounds crazy, but it was working. Established in 2012, Drunk Elephant skincare was founded by Tiffany Masterson, One of the main reasons she developed the line was to minimize her children’s exposure to toxic chemicals, hormone-mimicking fragrances and natural allergic sensitizers. By paying such close attention to the formulation process, as well as the ingredients, Drunk Elephant has set itself apart from other skin care options on the market today. But together, in alternation, I think it’s the best thing you can do for your skin. Q: What is your favorite thing about your job? It eats away at the pore lining so it helps with blackheads and breakouts. We have a cohesive brand and a brand with a strong DNA – we really know who we are and we’re very clear about that. I had rosacea and typical skin issues that people have, acne-prone, sensitive skin, and an elimination diet for my skin is kind of what I ultimately did, identifying ingredients that my skin didn’t like and studying what they were and why – trying to find supporting evidence that that could really be why. And it gets you over this fear of oil because people have a fear of oil. I surround the company with smart people and good people and find the best people I can find who know more than me. Salicylic acid is great and it's is in T.L.C. It’s a good formulation. You'll wake up with balanced skin, and can go straight into the C-Firma Day Serum, the B-Hydra Intensive Hydration Gel, the Umbra Sheer Physical Daily Defense sunscreen, and go about your day. • What is your favorite song of the moment? We bought him a piano and every day he’s on the piano playing that song, and he sings to it, and it’s just the sweetest. Even Sephora is on board now with the clean seal. The mother of four started her label because of a personal need for better skincare and did so without any formal education or training in the field prior. If they release a new product that is not listed here, please comment below and I will add it. Using these products exclusively is the best way to get maximum results.” —Tiffany Masterson Q: What was the process like with starting Drunk Elephant? I think a lot of brands are trying to be "clean" but that does not mean they’re avoiding the Suspicious 6. Now I think of Drunk Elephant as an ingredient-elimination philosophy for a total skin reset. The Suspicious 6 are different in that I’m looking at the skin organ itself and the way it responds. One of fashion's hottest brand is kicking off 2021 by taking a break from social media. I always mix and never layer; they’re all going the same place. And cut every single thing out. It’s just that I don’t believe that they allow your skin to function and thrive the way it should. It was working for me, and it was working for everyone around me who was trying it, this philosophy. Drunk Elephant and carefully selected third parties use cookies on this site to improve performance, for analytics and to show you offers tailored to your interests on our site and third party sites. Many a time, fragrances, essential oils, dyes and silicones are there to make the formulation more appealing. But the industry has sort of decided that they’re toxic and so the consumer wants to avoid them. If you’re a Drunk Elephant newbie and looking to start your clean break, I would recommend starting with the Beste No.9 Jelly Cleanser, C-Firma Day Serum, and Protini Polypeptide Cream. It’s rare to be born with sensitive skin but it can happen. All of the products meet my pregnancy safe criteria. Drunk Elephant's specific formulation also has what the brand calls a "reservoir effect," meaning it stays active on the skin for up to 72 hours (even after you wash your face). I don’t like to stay and hang out and do that kind of thing. Just a few years later, the neon lids and clean products she created can be found on vanities and in Sephora stores everywhere. Here you’ll find pregnancy safe skincare products from Drunk Elephant as of 5/3/2020. If you’re going to start using the Drunk Elephant A-Passioni cream, there’s a few things to take into consideration. I did that, and then I started a meatball and lasagna catering business for a while, and then I started selling a bar cleanser at some point. This product is not for the faint of heart or faint of skin since it’s a peel with a nearly professional-strength amount of acids, including glycolic, lactic, tartaric, and salicylic.It exfoliates the skin, helping to reveal a brighter complexion and to get rid of all kinds of skin texture issues. Get rid of anything that is irritating, sensitizing, disruptive, or inflammatory, and replace it with smart, biocompatible ingredients the skin recognizes and embraces. I mean, I get out of bed because I have four kids, a husband, and a dog, but I’m excited every day to open up my email; I’m excited every day to go on social media and see what’s going on with Drunk Elephant, and I’m excited to work on new projects. They brought me in in January 2015, and now we’re almost five years with Sephora. By continuing to use this site, you consent to the use of cookies on your device. I had six products I wanted to launch at the same time – to me, instead of launching one product I wanted to launch a full skincare solution for people that wouldn’t have to look around at all – because my philosophy was so distinct. If it is not safe, I’ll tell you why. The chicest bathroom vanities from Rosie Huntington-Whiteley, Kim Kardashian and more. “Drunk Elephant does a great job with their products. So really pay attention to the pH level of the acid and to what other ingredients are in that formulation that will support the acid, make it better and if there are any irritants or synthesisers. "Clean" in the industry today is just simply avoiding “toxic ingredients”. A nightly use of Framboos in conjunction with retinol, used in alternation, is an incredible combination. Q: How do you balance work, life and such a busy schedule? First, DE recommends using it as a booster, rather than a cream. Drunk Elephant looks at pH levels and the percentage of active ingredients, making sure the products are formulated to be the most effective. The categories – dubbed by the brand as ‘Suspicious 6’ – are essential oils, drying alcohols, silicones, chemical sunscreens, fragrance/dyes, and SLS. He had seen my passion about it over the prior two years and said, "Let’s go.” I was very lucky obviously to have a brother-in-law who was willing to support that and invest in that – he’s my first investor – and it took me a year or two years to get it up and running. It’s really working all day – I’m on the phone or doing marketing and proofing marketing things going out. I tried to start a business cleaning out people’s pantries where I would go and eliminate the bad things from their pantries and replace them with good things, called Holy Pantry. So I wake up, I don’t cleanse my face in the morning, ever. USA TODAY caught up with Masterson to talk about everything from Elton John and having children to catching the entrepreneurship bug and building a brand based on following your gut. I’m always surprised, and I feel like pinching myself. Masterson: It’s really fun. Think of it like the Whole30 diet for your face. It’s difficult for people to go without, but when they do and they get over that hump, they’re super glad that it becomes a choice and not a must. My creative juices really flow at home. Touting non-toxic skincare, Drunk Elephant’s name itself is inspired by a key ingredient that is also one of its star products, Virgin Marula Oil (HK$565) — just as Masterson first discovered its beneficial properties, she also saw online videos of African elephants acting as if they were ‘drunk’ when they ate the marula fruit. I was selling this bar cleanser and telling people, use this oil or this serum, trying to find products that would help people’s skin. The “Suspicious 6” includes silicones, essential oils, chemical screens, SLS, drying alcohols, and fragrance/dyes. A well formulated acid at the right pH level – not too low, not below 3, and not too high – is not only really effective in dissolving the glue that holds the dead skin cells to the surface of your skin but also is not irritating, not sensitising. I’m always amazed, and I’m so honored, like the Best of Beauty Awards, the Achiever Award with CEW, the Indie Brand of the Year Award with WWD. Can you tell us more about your Clean-Compatible skincare philosophy? And one of the reasons it’s so exciting is it doesn’t contain any silicones so someone who’s new to using it can use just a tiny bit, mix it with oil, B-Hydra, mix it with whatever, and get a little hit of retinol without doing the full 1.0. Ramp up, allow your skin to adjust and then pretty soon you can use it nightly or every other night in conjunction with the T.L.C Framboos. And at night you cleanse well, and use the T.L.C. As such, all Drunk Elephant products are formulated without what Masterson deemed the “Suspicious Six,” ingredients that she believed her company could do without: essential oils, silicones, sodium lauryl sulfate aka SLS, drying alcohols, silicones, chemical screens, and fragrances and dyes. First, we only use ingredients that directly benefit the skin or support our formulations. By continuing to use our site, you consent to our use of cookies. And the glycolic will clear the way for the retinol to really get in and penetrate. What are some basic acids you think everybody should have in their skincare regime? I’m here in Houston with my design and marketing team and I do a combination of helping to manage the social accounts, take conference calls, and do creative off-sites at my house. Whereas these six ingredients that I wanted to avoid are different than "clean" – I felt they were incompatible with the skin organ itself. It’s not about smelling pretty or changing the look or feel of our ingredients. No, they don’t. Parabens, formaldehyde – some of these ingredients that are proven to be unsafe. I wanted to really be an open book: here’s what we are, this is what we use, this is what we avoid, and if I’ve made mistakes I want to publicly fix them and not be defensive and be the person that I am, but to my consumer, and really make sure they have a positive experience. Q: What have been your career highlights? I would suggest purchasing the littles kit – it’s the entire drunk elephant line, in travel-friendly sizes for under $100. Masterson is particular about the ingredients that go into her products and avoids the use of six she dubs the "Suspicious 6": Essential Oils, Drying Alcohols, Silicones, Chemical Screens, Fragrance/Dyes and SLS. “Parabens are actually a good ingredient," says beauty boss Tiffany Masterson. Essential oils, silicones – those are clean ingredients. Personally, this is a huge part of what drew me to the brand in the first place and why I was so excited to try out their products. Anything too high is just going to be ineffective. • What’s the coolest thing you’ve ever done? Another way to try the products is to do The Littles. They write, and the words they use to me are ‘this has changed my life.’ It’s not at all superficial. There's a whole list of them that all the clean brands are avoiding. One thing about my products is they can all be mixed because none of them have silicones. I said, ‘Look, I think that I’ve learned enough ingredients and I think that we could do this ourselves. Another is Janet Gerwitch, the founder of Laura Mercier. Sensitised skin is a behaviour; skin doesn’t act that way on its own. Masterson and her team have identified several 'problem' ingredients that are commonly included in skin care products and actively avoid them,” Dr. Heather Rogers, dermatologist and creator of Doctor Rogers RESTORE, tells TZR. I can’t believe it. That blows me away. Glycolic acid is the only AHA that actually penetrates your skin. Q: What does a typical day look like for you? We are committed to using only ingredients that either directly benefit the health of the skin or support the integrity of our formulations. All over their website they are constantly talking about this. Parabens, by the way, I think are fine. Hyaluronic acid is important for hydration. I’m launching the retinol which I’m really excited about. According to board-certified dermatologist, Dr. Dendy Engelman, MD the brightening ingredient should never mix with citric acid or alpha-hydroxy acids, … They called me two weeks later, and said they’d tried the products and really felt strongly that it was a line they wanted to support. Your California Privacy Rights/Privacy Policy. To clear some of our skincare doubts and misconceptions, we spoke to the ultimate skincare sleuth and founder of cult skincare brand Drunk Elephant, Tiffany Masterson. "Sodium lauryl sulfate, known as SLS, and drying alcohols are all common causes of irritation and are said not to be … When creating my line I wanted to avoid any bad ingredients that could be associated with disruption or diseases, and I called it "clean" at the time because in my mind, "clean" meant that your body could process and use all the ingredients without any kind of disruption. We’re moving into a big office because outgrew the office that we had, so I stay at home. I learn something new every day. © Heart Media Pte Ltd. All rights reserved. I travel a lot, too, so those days when I’m traveling, I like to go and get it done and come home. There’s lots of acids but one is L-ascorbic acid, which is Vitamin C. It’s the purest form and only form that’s already present in our skin naturally. Those are ingredients that if they get in your bloodstream, are believed to be linked to disease or disruption in your body. I started trying to help people choose products based on that. They were attracted to the bright colors, I believe, and they told me at the conference, “Look, we’re not picking anybody up for 2015.”  I wasn’t that bummed out – I don’t know if I fully believed it. And so my advice to the consumer is if you have any skin issues at all – redness, oiliness, dryness, acne prone, combination – these types of behaviours, eliminate the six, see what your skin does and hopefully, it will resolve itself. It’s a kit of 8 products and it’s called a clean break. Drunk Elephant Slaai Makeup-Melting Butter Cleanser Breaks up dirt, makeup and sunscreen with a blend of oils—safflower, marula, açai, cranberry seed, borage, baobab, watermelon, sweet almond, mongongo and ximenia—along with sunflower seed wax. Social media my experience with my skin musical genius always mix and never layer ; they ’ ll you... But there are different in that I ’ ve done this whole,. In your footsteps silicones are there to make sure that I ’ m dreaming something. There are different skin types and skin behavious of our formulations a skin- and hair-care philosophy that is radical. S really working all day – I ’ m dreaming or something, and that s! List of them are clean ingredients balance work, life and such busy!, by the way it should are constantly talking about this Elephant would... Of evidence because you use it in such small amounts fly home parabens, by the way responds. 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