Girls were able to start building their virtual concert world in September with the chance for their creations to be featured during the show. Music links us together. As for values, we’re talking about core beliefs that make you who you are. It’s hard to stand out. The wallpaper hosts a Call To Action to donate to the Black Youth Helpline, where Ruth has also been donating proceeds from the single. Brand Partnerships. Smart brand executives should assess their risk tolerance for dealing with a celebrity and do their homework on the artist to gauge the potential upside or downside of the partnership. “I swear by Hypebot every morning over breakfast.” Derek Sivers Founder, CD Baby, “Hypebot is the most focused music business centric resource we have.” Celia Hirschman One Little Indian, Downtown Marketing & KCRW-FM. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward. My favorite brand partnership of 2018, Crocs & Post Malone, was based supremely on the artist’s authentic and organic love of the product. The key, from the artist perspective, is to think about what you need most and to look for a brand partner that can fulfill that need. There’s a common misconception that brands only work with the biggest names, and that when they do, it’s about slapping their logos on a tour bus. Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community: Contact us for the latesst stats, ad rates and sponosorship opportunites. Read More . © 2021 The Daily Rind. pushing the boundaries of how & where to integrate brands . Marketers also stand to benefit by working with musicians because of their ability to create buzz, build authentic connections with audiences, and add an element of fun … Any artist with a measurable audience has something valuable to offer. During the past ten months, COVID-19 has challenged our teams to combine strategy with creativity, … Go straight to the source and work directly with the world’s best artists. From Yogi Lifestyle Beers to Artist-Inspired Adult Toys. … An authentic partnership comes more natural and … So be sure to check in from time to time. Effective brand partnerships have to feel synergistic. “I swear by Hypebot every morning over breakfast.”, “Hypebot is the most focused music business centric resource we have.”, One Little Indian, Downtown Marketing & KCRW-FM. News provided by. To a fan’s ear, a forced or inauthentic ad is as painful as sound system feedback. Why is this a valuable channel? Allowing a brand to align on a release or tour, can reduce an artist’s reliance on a label, or better utilize those backings to impact their career in more unique ways. Brand partnerships offer a phenomenal way for companies to engage with a different brand’s customer base. Cautious Clay says, “COVID-19 physically restricted where I could go and what I could do which in hindsight made me focus a lot more on my creative process as a whole.” On his creative process he says, “Writing stories completely outside of the medium of music has been a way to strike up inspiration for the songs I’m currently working on.”. Community is a value. They over-deliver on a marketer’s investment because an emerging artist’s relationship with their fans is incredibly personal. When brands put marketing muscle into breaking an artist, consumers discover the artist and the brand together, making for very powerful connection. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. based in the legendary icp recording studios, we have a unique. Guest post by Maxwell Zotz, director of brand partnerships and artists relations, MAX. With such a high volume of new music constantly being released, artists and their music have a difficult time breaking through and getting traction among listeners. access to a behind-the-scenes making of the album video, BandPage Integrates with New YouTube Artist Center, YouTube, Google and FameBit: Taking Brand Partnerships to the Next Level, How Brand Partnerships Support & Enhance Your Release Strategy. Artists who are successful in this area, such as Beyoncé, are expensive and already have a range of brand partnerships in place. Brands that invest in music in meaningful ways are looking for deeper connections with artists and their audiences. College students use Tunestack because music is a huge part of their identity, and they're eager to share what they care most about with friends. a popular marketing technique used to transfer the success of one brand to the partnered brands menu. What’s the catch? [/blockquote]You need to develop what’s called your “elevator pitch.” Imagine you get into an elevator with the biggest agent in your industry (hey, it could happen). Ouch. Ruth B. interacted with fans through Discord during the event. The most authentic partnerships are also the most successful partnerships. But that connection must be real. Join to Connect. The act of partnering with other brands helps give attention and interest that might not have been previously attainable. Despite different backgrounds and experiences, most of us listen to the same piece of music and come away with similar reactions. Such brand partnerships … Artists can help be a face for the brand and add personality to their products. Both parties need to bring something interesting to the table -- otherwise consumers will view the partnership as merely a … Ruth B. Check guidelines. in the creative process. Second, while cash is king, it’s not the only thing of value to exchange. With MAX, brands helped dozens artists release new music to the world in 2018 — and the world was eager to listen. But when artists and brands team up around shared values, the connection feels legit, because it is. Resources provided by leading music distributor, the connection feels legit, because is... The music industry blog featuring insights and resources provided by leading music distributor, process... Both parties on exciting campaigns and successful partnerships most authentic partnerships are also the most successful with! 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